"A rat with a gold tooth is but a rat and chocolate-covered cheese is still cheese.”You know what I mean…the all too familiar,
some ignorant peddler verbally dressing up a thing otherwise undeserving.
Much consideration is given to the practice of honest disclosure in gemstone treatments; however, I would like to take a moment to address the issue of honest grading practices and selling tactics in written descriptions, especially when it concerns gemstone beads.
Sometimes I get the impression that gemstone beads are a product that is largely dismissed by our industry professionals. I wonder why? Gemstone beads are gemstones, except they have holes for stringing. And not unlike gemstones used for mounting in fine jewelry, the quality of bead material can range from (to quote my gemmo buddy Lee) “frozen spit” to OMG-gorgeous! And just like faceted stones for mounting, beads deserve professional handling, honest disclosure, governing by industry leaders and a watchful eye by those who care.
I care. It is disturbing to see the public so “mesmerized by the gold tooth” that they can’t “smell the rat”! I sell gemstone beads and I am surrounded by an infestation of “rats with gold teeth”. There is a plethora of unprofessional people selling gemstone beads on the Internet and they are running amuck unchecked. I prefer to call them
peddlers because I assume most of them have no formal training, no licensing, no credentials, no permits, no ethics and no loyalty to the industry. What they do have is a “mouthful of gold teeth” and they wield it with no regard to ethical consideration or awareness of their systematic destruction of consumer trust.
Apart from any lack of standard fact-based disclosures in a written description, of all misleading undeserving claims and language carnage issued by dirty rats, the five that rank highest on my “dirty-rat-o-meter” are:
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Undeserving Inflated Titles #1. Museum Grade/Quality
#2. Rare
#3. Weighty Names e.g. Padparadscha, Paraiba, etc.
#4. Gem Grade/Quality
#5. Natural
Unfair Selling Tactics#1. Pricing trickery
#2. A call for urgency
#3. Misnomers (not to be confused with acceptable trade names)
#4. Alluding (verbal alluding to create a false sense of grandeur, including over use of special characters; e.g. many exclamation marks etc.)
#5. Poetic license; i.e. general use of “golden words” that imply an idea of grandeur with no regard to that which is logical & factual.
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The following is a real claim made by an Internet seller. We are all painfully aware of a similar scenario with cut gems but here it is in bead form:
“LAST STRAND---BACK IN STOCK---1/2 STRAND--- Mystic Topaz Faceted Briolette---MUSEUM QUALITY STONES---REDUCED FROM 75.33--68.66
You will receive 1/2 strand of the very finest super gem quality Mystic Topaz faceted Pear Briolette...Briolettes average 10x8-11x8mm with a total weight of 76 carats per 1/2 strand..
**AAA STONES ARE ALL NATURAL TOPAZ NOT QUARTZ**
**Perfect For your high end projects***”
This peddler violates just about all my pet peeves in one ad but
the undeserving claim of being rated museum quality is the chocolate on the cheese that most makes me “blow my carat-top”. Apparently, this rat has not seen world-class gemstones in any museum other than maybe one called “
The www. Museum of Bombastic Gemstone Sermons & Other Rat Crap”.
The frustrating notion is that these peddlers are not likely to change. They have very little to loose and much to gain. They are perfectly content being “fat rats in chocolate-covered cheese factories”. I’m finding that it does little good bringing it to the attention of the fat rat, that he should consider a
strict diet. Instead, I propose to help enlighten the bead-buying consumer for they have everything to loose.
If you are a consumer, a beadsmith, a purchasing agent for a bead shop, an Internet bead venue, a bead peddler who has the desire to conform, or simply all “strung-out” on beads follow the following link for a free bead grading tutorial and free yourself from the rattrap!
http://gemstonebeadodyssey.webs.com/freetutorials.htm